"Romania, what a mess", is how Academia Caţavencu summarises the "scandal" of the summer. The logo created by the Spanish advertising agency THR, commissioned for the promotion of the country's image, has created a controversy as much for its cost to taxpayers (900,000 euros) as for its lack of originality. Their slogan "Explore the garden of the Carpates", had already been registered two years earlier and used elsewhere. On the cover of the magazine, the same leaf crowns a worm-infested apple representing a number of politicians who seem to agree that "There is something rotten in the state of Romania".
Was this article useful? If so we are delighted!
It is freely available because we believe that the right to free and independent information is essential for democracy. But this right is not guaranteed forever, and independence comes at a cost. We need your support in order to continue publishing independent, multilingual news for all Europeans.
Discover our subscription offers and their exclusive benefits and become a member of our community now!