All the news for the price of two beers

Published on 19 January 2011

"Three euros please!" leads Respekt. This is the modest sum Slovaks will pay in the coming weeks to access full content of news articles on the internet. While paying for online content is nothing new and quite widespread, the concept called Piano aims to create a single payment system for all major local media groups. “It's unique because of its cheapness. For a price of two beers in Bratislava, a reader has an access to a 'gift basket' which includes an assortment of different contents from each publisher”, says Tomáš Bella, former daily SME editor and leader of the project that has been developed jointly among Slovak media main actors.

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