Nokia ducks out, thanks to Apple

Published on 30 September 2011 at 10:54


Nokia is closing its plant in Jucu, in Transylvania. The announcement made on September 28 will take effect before year’s end and will see 2,200 workers let go and a five-percent fall in Romanian exports. For Adevărul, the Finnish phone giant’s decision to relocate its plant to Asia is fallout from the “iPhone revolution.”

“Steve Jobs has left us without jobs”, leads the Bucharest daily on its front page next to a photo of the boss of Apple. Nokia CEO Stephen Elop, concurs: “The fundamental reason is the change in the market – people want smart phones now, not the conventional phones like those assembled near Cluj.” Nokia, Romania’s second largest exporter after the automaker Dacia, came to Romania three years ago from Germany, where it had just closed a plant in Bochum. Moving on, then and now, is the sign of the times.

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