‘H&M and Zara promise cleaner clothes’

The Swedish company H&M and the Spanish group Inditex, which owns Zara, “are to sign a legally binding building and fire safety agreement” for factories producing their clothing in Bangladesh, reports De Morgen.
The initiative has come three weeks after the collapse of a building in Dhaka, which resulted in the death of 1,100 people.
The daily notes that marketing experts believe the “move by the garment makers has mainly been motivated by pressure from consumers and public opinion, and fears that their reputations may be compromised.”