A grand guignol republic

Published on 11 February 2011

Cover

Is German politics a puppet theatre? Cicero looks into " the republic’s most secret sector" – the world of spindoctors, or communication advisors. The magazine details how those it dubs “the puppet-masters of Berlin" work for politicians and companies looking for a "good image". The energy giant Eon, for example, has hired the PRGS agency to lay the groundwork to have the life span of German nuclear power plants extended, emphasising that "nuclear and renewable energies are bound together" to "meet the emotional needs of the population."

The sector attracts many political veterans,” explains Cicero, such as a Green MP hired by the nuclear lobby and a former Minister of Health advocating the cause of big pharma. And the press? "Toothless, tamed," confirms a spindoctor. Newspapers need so many ready-made stories that agencies are struggling to meet the demand. “Given that a newspaper’s budget is little more than what I spend on an evening out with clients in a fancy bar, I’m not surprised to see them resort to recycling my colleagues' PR scribblings," he confirms.

Receive the best of European journalism straight to your inbox every Thursday

Interesting article?

It was made possible by Voxeurop’s community. High-quality reporting and translation comes at a cost. To continue producing independent journalism, we need your support.

Subscribe or Donate

Are you a news organisation, a business, an association or a foundation? Check out our bespoke editorial and translation services.

Support border-free European journalism

See our subscription offers, or donate to bolster our independence

On the same topic